by William Comcowich | Aug 31, 2016 | Influencer Marketing
You’ve worked with your influencers to develop marvelous content. Selected influencers post the well-crafted, beautifully shot Instagram, video blogs or YouTube videos. But did the audience like it? And will your influencer marketing impact brand awareness or ROI?...
by William Comcowich | Aug 31, 2016 | Social Media Marketing
Although companies spend more on social media, brands spend less than marketing managers had predicted, perplexing many advocates of social media marketing. Social media marketing spending has increased 234% over the last seven years, rising from 3.5% of marketing...
by William Comcowich | Aug 30, 2016 | Crisis Management
Mylan’s EpiPen controversy offers lessons in PR and social media crisis management. Mylan Pharmaceuticals faced a firestorm of criticism from patients, politicians and the media when it increased the price of its EpiPen to $600, a 400% increase over the last seven...
by William Comcowich | Aug 29, 2016 | Social Media Monitoring
A CEO of a mid-size advertising company received a call from one of her vendors while working in office. When the vendor started pitching his new offer, the CEO said she wanted to hear more but was busy at the time. The vendor kept pushing even though the CEO said she...
by William Comcowich | Aug 29, 2016 | Social Media Marketing
Brands have a problem on social media: Many people think they’re annoying. Too many promotions, pitiful attempts at humor and slang, and failing to respond to queries or criticism all irritate consumers and provoke them to unfollow brands. It doesn’t have to be...