by William Comcowich | Sep 27, 2016 | Social Media Measurement
Gauging the value of social media marketing remains a continuing challenge for many organizations. Accurate measurement is essential to decide how much to invest in social media and to determine which campaigns perform best. However, both companies and nonprofit...
by William Comcowich | Sep 27, 2016 | Data Analytics
Companies must embrace bold change and abandon incrementalism to fully benefit from data analytics, asserts a new Gartner white paper. Incremental change may feel safe, as managers believe it avoids mistaken commitments to the wrong strategy. However, successfully...
by William Comcowich | Sep 26, 2016 | SEO
You may have heard of Google’s Panda algorithm update, its Penguin update and its Hummingbird update. Now it’s time to learn about its Possum update. That’s the name search engine optimization experts gave to Google latest revision to its all-important search engine...
by William Comcowich | Sep 22, 2016 | LinkedIn
More than a million LinkedIn members have posted articles on the network’s publishing platform since the network opened the long-form publishing platform in February 2014. Users continue to upload more than 130,000 posts a week, by LinkedIn’s own estimation. The...
by William Comcowich | Sep 22, 2016 | Digital Marketing
Whatever your political preferences, you’d have to agree that Barack Obama and his team know how to promote their public relations message through digital marketing. They carefully craft the message to be shareable across social media and to especially resonate with...
