Are Press Releases a Waste of Time or an Effective PR Method?
Some public relations professionals argue that press releases are an antiquated and worthless strategy. Last month, PR professionals produced an average of 1,092 press releases per day. They’ve generated 236,356 press releases so far this year, according to Shift...New Customer Behavior Calls for New PR & Marketing Tactics
Because of changing customer behavior, traditional sales tactics have become increasingly ineffective and closing deals has become more difficult. The gap between buyer expectations and marketing/sales tactics has widened. Hub Spot’s State of Inbound 2016 report...8 Metrics to Better Measure Video for PR & Marketing
The use of video for PR and marketing, especially video in digital distribution channels, has grown rapidly in recent years. To be precise, 82 percent of B2C marketers and 79 percent of B2B marketers now include video in their content marketing programs, according to...Survey Reveals a Preference for Reading (Not Watching) News
The demise of reading may be over-exaggerated. The conventional view holds that reading is falling out of fashion and being replaced by video watching. Young people in particular prefer to watch videos rather than read text, according to that perception. However,...
