by William Comcowich | Dec 14, 2016 | Video Marketing
Especially recently, digital video has proven to be an extraordinarily effective way to market products and services. But many marketers have missed the trend because they don’t adequately measure video performance, according to a new survey from Demand Metric. Nearly...
by William Comcowich | Dec 13, 2016 | Facebook
Just weeks after Facebook revealed it had miscalculated several video metrics, it announced it had found more measurement errors. In a blog post, Facebook reported two measurement errors. It found an inconsistency in how it counts engagement such as likes and shares...
by William Comcowich | Dec 13, 2016 | Measurement
Analytics are an essential element of effective marketing and public relations. Analytics provide organizations data and insights needed to improve tactics, plan strategies, measure performance, and link data to key business outcomes like sales and revenue....
by William Comcowich | Dec 12, 2016 | Instagram
Instagram’s Stories feature presents a direct challenge to Snap, until recently called Snapchat. Instagram’s new feature closely mimics Snapchat’s Stories product. Users can create 10-second videos, post them to a Story, and contribute more videos all day. After...
by William Comcowich | Dec 9, 2016 | Influencer Marketing
Increasing accountability and a greater investment in measurement will emerge as the top influencer marketing trends in 2017, experts say. Most marketers who use influencer marketing (78%) say that determining the tactic’s ROI will be their top challenge in 2017,...
