Media Intelligence | Media Analytics | PR Measurement | Marketing Analytics
Glean.info created this reading list on media measurement, metrics and analytics as a service to our customers in PR, marketing and competitive intelligence.
The compilation of articles contains most all the information any organization needs to choose a media intelligence service and to become proficient in media measurement.
For ongoing information on the topic, please subscribe to the Media Monitoring News (see form at right)
Selected Articles:
2017 Media Measurement Guidebook for PR & Marketing
Glean.info by CyberAlert
9 Distressing PR Measurement Failings
12 Must-Have Features in a Robust Media Measurement Dashboard
8 Obstacles to PR Measurement – and How to Overcome Them
8 Metrics to Better Measure Video for PR & Marketing
How to Measure ROI of Trade Shows
How to Measure the Value of Press Releases in 2016
Advantageous Alternatives to Advertising Value Equivalencies (AVEs) for Media Measurement
Is Automated Sentiment Analysis Right for Your Media Measurement?
Katie Paine’s 6 Steps to PR Measurement Success
Plus: 15 more articles
PR Measurement That Matters
Nasdaq Corporate Solutions and Ragan Communications (White Paper download)
Five Lies about PR Measurement that can Sink Your Strategy and Career
Wright on Communications
Marketing and Public Relations Tips
The 2017 Guide to PR Measurement Part 1
Garden Media Group
The Principles of PR Measurement
Ketchum Global Research
Social Media Measurement: A Step-by-Step Approach
Institute for Public Relations
PR Metrics
Irreversible: The Public Relations Big Data Revolution
Institute for Public Relations
How to Measure PR: 13 PR Measurements Beyond Impressions and AVEs
Belle Communications
How to Decide which Social Media Metrics to Measure
Katie Paine for IABC’s Communications World
How to Replace AVE for Modern PR Measurement
Cision (white paper download)
PR Metrics: How to Measure Public Relations and Corporate Communication
AMEC
Beyond ROI: 10 Marketing Metrics to Track Customer Sentiment
Search Engine Journal
Media Metrics that Matter to Businesses and Brands
Zignal Labs
How the Barcelona Principles Have Been Updated
AMEC
Integrated Evaluation Framework
AMEC
How to Measure Social Media Using the AMEC Valid Metrics Framework
The Measurement Standard
Social Media Metrics
61 Key Social Media Metrics, Defined
Buffer
Content Marketing KPIs & Metrics: 15 Important Considerations
Search Engine Journal
50 Metrics To Measure Your Content Marketing Campaign (Website Metrics)
Forbes
10 Marketing Metrics You Should Always Measure (Website metrics)
Convince & Convert
20 Metrics All Entrepreneurs Must Measure From Their Social Media Marketing
iamwire
Social Engagement Metrics That Matter – Measuring, Tracking, and Reporting FTW
Moz
Don’t Be Tyrannized by Old Metrics
Harvard Business Review
How to Track Social Media Metrics on Four Social Networks
Social Media Examiner
9 Metrics to Determine your Social Media Marketing ROI
HIT Virtual Assistant
Top 5 Business Objectives + Social Media Metrics to Measure for ROI
Kruse Control
