by William Comcowich | Jan 27, 2017 | Social Media Marketing
PR and digital marketers frequently consider engagement a key social media metric. Yet some believe online engagement is faltering. Fewer brands engage with followers, asserts Arik C. Hanson, principal of ACH Communications, in his marketing and communications blog....
by William Comcowich | Jan 26, 2017 | SEO
Marketers will suffer penalties if they run afoul of Google’s new rules on intrusive mobile interstitial advertisements. On the web, interstitials are pop-up web pages displayed before or after an expected content page, typically ads, marketing calls to action or...
by William Comcowich | Jan 25, 2017 | Public Relations
Communications executives at the Davos 2017 gathering of global business leaders and government officials said they must do a better job at listening to the public. The elite leaders were taken off guard, even disoriented, by Brexit and Donald Trump’s election. The...
by William Comcowich | Jan 23, 2017 | Twitter
Twitter users may have noticed they are receiving more direct messages. There’s a good chance those messages are automated. Automated direct messages, or DMs, on Twitter have become increasingly popular as a marketing tactic. Twitter likely encouraged the practice...
by William Comcowich | Jan 20, 2017 | Blogging
Online publishers are shuttering their comment sections and turning to social media. Most recently, Vice shut down its comments on its articles as part of an overall website facelift. Many blogs, including corporate blogs, have disabled comments as readers turn to...