by Michael Kling | Mar 31, 2017 | Cause Marketing
President Trump’s attempted restriction on Muslim travel ban may have sparked a new birth of corporate social responsibility. A plethora of corporations and other groups protested Trump’s executive order to stop emigration and travel from several Muslim and courts...
by William Comcowich | Mar 27, 2017 | Advertising
The YouTube advertising scandal continues to widen as more brands drop advertising after finding their ads automatically placed next to offensive content. The boycott began in the U.K. when government agencies learned their ads were adjacent to videos from rape...
by William Comcowich | Mar 23, 2017 | PR Measurement
Measurement offers the public relations industry one of its top growth opportunities. PR agency executives surveyed by the USC Annenberg Center for Public Relations ranked measurement third out of 18 potential growth drivers. Two-thirds of agency executives and over...
by William Comcowich | Mar 23, 2017 | Social Media
PR pros go to considerable lengths to place stories in major publications. New research shows that who shares news is more important than who published the story. If readers trust the person who shared the article on social media, they are more likely to believe the...
by William Comcowich | Mar 22, 2017 | Media Monitoring
Corporate America has embraced media monitoring. Public relations and marketing departments in most corporations and not-for-profit organizations monitor online news as well as social media. By capturing mentions of company and brand names, media monitoring can help...