by William Comcowich | May 24, 2017 | Facebook
Changes to Facebook Groups means the network’s forums will become even more valuable to marketers. With the changes, Facebook now allows marketers to participate in Groups as Pages instead of individuals. That means the company logo will appear in discussions. Readers...
by William Comcowich | May 23, 2017 | Social Media Monitoring
The limited edition bottles of Dove U.K body wash released as part of its #RealBeauty campaign contained six shapes of bottles meant to resemble different types of women’s bodies – as opposed to hourglass-shaped models. Dove, a Unilever-owned brand, stated:...
by William Comcowich | May 22, 2017 | LinkedIn
LinkedIn’s most recent update can help increase exposure of users on the network. In updates to its Terms of Service, LinkedIn announced it will allow third-party services to show profiles “similar to the way your profile shows up in search engines.”...
by William Comcowich | May 22, 2017 | Public Relations
Some say brand journalism is the new PR. They might be right. Earning media coverage in the traditional fashion is now more difficult because of staff reductions and space constraints at newspapers. Fewer journalists mean fewer opportunities for media placements....
by William Comcowich | May 19, 2017 | Marketing
Social media continually presents new challenges to PR and marketing professionals. Video is now revolutionizing marketing communications and PR. Artificial intelligence, virtual reality and augmented reality promise to do the same in the near future. That’s one...
