by William Comcowich | Aug 31, 2017 | Content Marketing
An analysis of more than 800 campaigns by Fractl provides lessons of how to gain media mentions and backlinks. Kerry Jones, director of marketing at Fractl, shares what worked and didn’t work and what the marketing agency learned. Content marketing campaigns...
by William Comcowich | Aug 30, 2017 | Social Media
Consumers have embraced social media as a customer service channel. They are quick to post their complaints on social media. Some head straight to social media to resolve customer service issues and criticize companies for poor products or rude employees. Brands...
by William Comcowich | Aug 29, 2017 | Crisis Management
Aetna Insurance accidently revealed the names of thousands HIV patients in a mailing. The insurance company mailed 12,000 customers in multiple states instructions for filling HIV medication prescriptions. Information about the medication was visible through the...
by William Comcowich | Aug 29, 2017 | Marketing
Many companies strive to learn how millennials differ from other age groups in an effort to market more effectively to this important age group. Brands base PR, marketing and advertising strategies on what millennials prefer and how they think millennials will react....
by William Comcowich | Aug 28, 2017 | Digital Marketing
Even with otherwise outstanding PR and marketing campaigns, bottom line results will likely fall short if landing pages are faulty. Landing pages are typically the last step in the conversion process. They convert website visitors to sales lead. For marketers, they...