by William Comcowich | Sep 22, 2017 | Public Relations
The news media face turmoil and an uncertain, anxious future. The public’s trust in the media is at an all-time low. Publications continue to struggle financially with reduced subscriptions and less advertising – resulting in layoffs of journalists and fewer...
by William Comcowich | Sep 21, 2017 | Fake News
We’re suffering a deluge of fake news, rumors and misinformation. Michelle Obama is filing for divorce. Monica Lewinsky was found dead after a burglary. Katy Perry brokered peace with the Islamic State. Those are just a few of the many examples of fake news....
by William Comcowich | Sep 20, 2017 | PR Measurement
PR measurement requires selecting appropriate metrics, but sometimes you need to do the opposite and eliminate unsuitable metrics. As staff members and others stakeholders suggest media metrics to track, the number of metrics can balloon over time. A cumbersome number...
by William Comcowich | Sep 19, 2017 | Public Relations
While some fear artificial intelligence will steal jobs from public relations professionals and other white-collar workers, some experts predict AI will give PR powerful new capabilities. “Artificial intelligence will give PR professionals superpowers within a...
by William Comcowich | Sep 18, 2017 | Public Relations
Corporations and not-for-profit organizations are under greater scrutiny than ever and PR crises are more common. Emphasis on both personal and corporate ethics creates trust, strengthens corporate image and avoids PR crises that may seriously undermine the...