by William Comcowich | Nov 30, 2017 | Snapchat
Snapchat hopes to stymie fake news with its extensive overhaul. Snapchat’s most extensive redesign ever will separate communications from friends and professionally produced content. A new Discover feed on the right side of the app will show content from media...
by William Comcowich | Nov 29, 2017 | Facebook
Marketers typically pay close attention when Facebook issues an announcement. Facebook’s blog post outlining its advertising principles certainly received widespread scrutiny, but probably not the kind attention Facebook desires. Facebook vice president of Ad...
by William Comcowich | Nov 27, 2017 | LinkedIn
With its new retargeting options, LinkedIn may become the preferred social media advertising platform for B2B marketers. LinkedIn may be late to the retargeting game. Facebook, Twitter and Google have long offered the feature. But LinkedIn’s retargeting, called...
by William Comcowich | Nov 22, 2017 | Media Monitoring
Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses and even not so small organizations. After all, it’s free and easy to set up. Google’s name recognition attracts users who...
by Zachary Jarvis | Nov 21, 2017 | Social Media Marketing
By Zachary Jarvis Pay per click advertising (PPC) campaigns drive increased traffic to your website. However, PPC advertising has some inbuilt flaws. First, people searching can be wary of clicking on paid advertisements. Second, PPC ads have very little space and...