Customer Service
1-800-461-7353

The “Secrets” to Making a Viral Video

Marketing and PR pros often wonder why some videos “go viral” and quickly attract thousands or even millions of views and shares while others draw much less attention even if well-produced and heavily promoted. Stephan Spencer, founder of Science of SEO, examines two...

Instagram Not ‘Killing Snapchat’

Predictions that Facebook-owned Instagram will “kill Snapchat” may be premature, if not incorrect. Instagram announced that its Instagram Stories has gained 200 million daily users, more than the 161 million daily users Snapchat reported in its IPO filing in December....

Snapchat for Public Relations

Snapchat, a favorite social media platform of millennials, offers major public relations opportunities. Companies now mainly use Snapchat to break news, introduce new products and connect with audiences for public relations purposes, according to researchers at...

Are Infographics Passé?

A new report suggests that infographics, a popular content format, are dying. Although infographics have become extremely popular in recent years, they typically don’t help meet marketing goals, according to Clutch, company that operates a research, ratings and...

How Valuable is Medium for PR and Marketing?

Many bloggers and marketers praise Medium as an excellent digital publishing platform option. They admire its easy-to-use editing tools, clean aesthetics, and potential to attract readers. Some say they obtain more readers on Medium than their own blogs that must rely...

The Insidious Problem of Fake Twitter Accounts

PR and marketing dedicate considerable time and effort to growing Twitter followers for their brands, but many of those followers are likely fake bot accounts. Fake Twitter accounts are used to inflate follower numbers, send spam and boost interest in trending topics....