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New Features Boost Facebook Marketing for Pages

Changes to Facebook Groups means the network’s forums will become even more valuable to marketers. With the changes, Facebook now allows marketers to participate in Groups as Pages instead of individuals. That means the company logo will appear in discussions. Readers...

How PR Can Invigorate Storytelling

Storytelling is one of the most valuable skills in public relations. Stories help listeners and viewers understand and remember an organization’s message better than any other technique. “In theater, we have a script, a director, actors, audience members,...

Are Marketers Getting Better at Analytics?

Measuring their contribution to business objectives has been an ongoing challenge for marketers. A new survey of B2B marketers indicates that frustrations about proving their return on investment (ROI) appear to be waning. For the last two years, marketers surveyed by...