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Combatting the Staggering Problem of Twitter Bots

Twitter bots have proliferated into an epidemic. The automated accounts annoy real Twitter users, spread fake news, and artificially bring topics to public attention. They also disrupt PR and marketing campaigns. Estimates vary, but some research says bots represent...

3 Top PR & Publicity Stunts of 2017

Public relations teams work hard to win media mentions and goodwill. PR campaigns typically require many hours and days of crafting articles, contacting journalists, and monitoring the media. On the other hand, a creative, attention-grabbing PR stunt can obtain...