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9 Distressing PR Measurement Failings

Measurement offers the public relations industry one of its top growth opportunities. PR agency executives surveyed by the USC Annenberg Center for Public Relations ranked measurement third out of 18 potential growth drivers. Two-thirds of agency executives and over...

5 Examples of Superb Company Apologies

Many people have difficulty apologizing. They view an apology as an admission of guilt. They become defensive automatically when charged with a mistake, even if they know they’re in the wrong. Sometimes they attack others or create diversionary tactics. None of those...

Podcasts Offer Popular PR & Marketing Tool

Podcast enthusiasts, pointing to the growing popularity of the audio programs, have called podcasts the medium of the future – for years now. The anticipated podcast boom has yet to materialize. Podcasts may always remain the technology of the future. However, new...

Should PR & Marketing Pros Get LinkedIn Premium?

Almost all public relations and marketing professionals have LinkedIn accounts, but should they pay extra for LinkedIn Premium subscriptions? LinkedIn recently revamped its subscription levels, downgrading its free services while enhancing premium subscriptions. That...

What’s the Value of a Like? [New Research]

Marketers aggressively encourage Facebook users to like their brands. They believe that Likes prompt the brand’s updates to appear in customers’ news feeds and prompt engagement to appear in their friends’ news feeds. Some believe that a Like also prompts more...