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How to Use Twitter Moments for PR & Marketing

Twitter Moments can offer a valuable PR and marketing tool. Twitter started collecting trending tweets in its Moments tab in 2015 and began allowing all users to create their own Twitter Moments last fall. The feature allows users to gather and organize related tweets...

Facebook Introduces New Metrics to Please Brands

In an attempt to appease marketers and advertisers who are demanding better analytics, Facebook will introduce new metrics and measurement tools. In its announcement, Facebook described three new metrics it says will help page owners better understand their audiences...