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How Brands Can Counteract Ad Blockers

Ad blockers threaten digital marketing and the digital publishing ecosystem, many believe. Few online publishers earn income from paid subscriptions; most rely on advertising to pay their bills. By decreasing the number of impressions from online advertising, ad...

How to Determine the ‘Best’ Super Bowl Ads

The day after Super Bowl 50 most people probably spent more time discussing the ads than they did analyzing the Denver Broncos defense, Peyton Manning’s NFL legacy, or Cam Newton’s petulance. The USA Today ad meter rated Hyundai’s “First Date,” Heinz’s “Winner...

Solutions to the Ad Blocking Threat

Ad blocking software poses a threat to both publishers and digital marketers. Adblockers are costing publishers billions of dollars each year and, possibly, even threaten the Internet business model of free content financed by advertising. Ad blocking software will...