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The Best Words for Email Subject Lines

A single word can be the difference between success and failure of email marketing campaigns. One word can substantially increase or decrease click-through rates. That’s why marketers look to industry research that identifies the best-performing subject lines. In one...

How to Improve Email Marketing: Six Case Studies

Editor’s Note: The following article is a guest post submitted by Rohan Ayyar of E2M and Moveo Apps. Good email marketing is like a true friend – it meets you often, listens to what you have to say, keeps channels of communication open, offers strong support, and...