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Facebook Introduces New Metrics to Please Brands

In an attempt to appease marketers and advertisers who are demanding better analytics, Facebook will introduce new metrics and measurement tools. In its announcement, Facebook described three new metrics it says will help page owners better understand their audiences...

New Features Boost Facebook Marketing for Pages

Changes to Facebook Groups means the network’s forums will become even more valuable to marketers. With the changes, Facebook now allows marketers to participate in Groups as Pages instead of individuals. That means the company logo will appear in discussions. Readers...

How to Increase Your Reach on Facebook

Facebook is by far the largest social media network and the largest traffic referrer. That means any changes to its news feed algorithm spark great interest among marketers. At Facebook’s recent F8 Conference, Adam Mosseri, vice president of news feed, provided...