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11 PR & Marketing Ideas for Halloween

Halloween may prompt more consumer spending than any other holiday except Christmas. Halloween spending will reach a record $9.1 billion in the U.S. this year, the National Retail Federation predicts. Most shoppers will buy candy, costumes and decorations. With some...

The Massive Myth of Millennial Marketing

Many companies strive to learn how millennials differ from other age groups in an effort to market more effectively to this important age group. Brands base PR, marketing and advertising strategies on what millennials prefer and how they think millennials will react....

7 Tips to Promote Boring Products

Some products are naturally easier to market than others. An apparel maker can ask social media influencers to post photos of themselves wearing their dresses on Instagram. But what if your company makes toilet valves? Promoting an innovative or attractive product is...