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11 PR & Marketing Ideas for Halloween

Halloween may prompt more consumer spending than any other holiday except Christmas. Halloween spending will reach a record $9.1 billion in the U.S. this year, the National Retail Federation predicts. Most shoppers will buy candy, costumes and decorations. With some...

The Massive Myth of Millennial Marketing

Many companies strive to learn how millennials differ from other age groups in an effort to market more effectively to this important age group. Brands base PR, marketing and advertising strategies on what millennials prefer and how they think millennials will react....