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Why Journalists Loathe PR People

Journalists often abhor public relations professionals, even though many rely on PR for much of their content. Much of what PR people do to anger reporters and editors could be avoided. Considering how PR and journalists work together, the lack of understanding is...

5 Ways to Avoid Saying “No Comment”

  Most all media relations veterans recommend that spokespersons avoid saying “no comment” to the media in most all situations. Just say “no” to no comment, PR experts urge. Seasoned PR executive compare uttering those words to admitting guilt or to waving a red...