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Hip journalists are embracing TikTok, a social media app of short looping video clips. Media outlets clearly see potential in TikTok. Public relations professionals may also find opportunity on the platform. While journalists still call their TikTok activities...
Press releases, once a mainstay of public relations, have largely fallen out of fashion in some PR circles. Many PR pros criticize them as an antiquated tool. They’re full of long-winded pronouncements, corporate jargon and vacuous quotes, they say. Worst of...
You may do you darnedest to create newsworthy press releases and to pitch enticing story ideas to reporters. But if you don’t know precisely which journalists to contact, your media relations campaign won’t get far. That’s where media databases prove...
An interview of the Rolls-Royce CEO provides some valuable lessons on how not to act during a media interview. Rolls-Royce CEO Warren East stared off camera and appeared to smirk during a media interview about lay-offs at the company. The aviation giant had just...
Reporters sometimes use sneaky interview questions and tricks that can catch corporate communications spokespersons off guard, resulting in replies they later regret. Most journalists don’t ask guileful questions or use underhanded tactics, but PR spokespersons and...
Covid-19 has greatly accelerated the trend to remote TV interviews. Media interviews are now more likely than not to be completed remotely via Zoom, Skyp, FaceTime or other video conference app than in person. “There was once a time when a journalist would scoff...
