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5 Times Not to Issue a Press Release

Press releases remain one of the mainstays of public relations. News releases can produce many positive placements. Sometimes they prompt reporters to write articles that have little or no resemblance to the news release, but still result in favorable publicity....

Be a Purple Cow and Other Media Pitching Tips

Some in public relations may have become so distracted by social media that they’ve forgotten about the standard bread and butter of pitching to the media. Despite the prevalence of social media, media relations remain a central PR function. Obtaining positive media...

8 Tips for Pitching to the Media

Pitching” to journalists and bloggers remains an indispensable PR skill despite the rising influence of social media. As PR pros develop content marketing, social media and video programs, they can’t neglect media relations.  When done well, media relations can reach...

5 New Tactics for Pitching the Media

The nature of successful PR media pitches continues to evolve and this year is no different. The evolving digital media landscape, including the spread of social media and accessible data has changed how PR pitches to the media. These are some main ways those changes...

How PR Must Obey CAN-SPAM Act Requirements

If public relations professionals are not careful, they can run afoul of the CAN-SPAM law or the Telephone Consumer Protection Act when contacting journalists or distributing press releases. The law exempts ordinary informational messages and transactional and...