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Companies Amp up Podcasting

After years of predictions of a business podcasting boom, corporate podcasting is finally coming into its own as a PR and marketing tool. More companies are launching podcasts. Even small to mid-sized organizations are experimenting with the format. Because of...

Podcasts Offer Popular PR & Marketing Tool

Podcast enthusiasts, pointing to the growing popularity of the audio programs, have called podcasts the medium of the future – for years now. The anticipated podcast boom has yet to materialize. Podcasts may always remain the technology of the future. However, new...

Why Podcasts May Finally Boom

  Pundits have differed greatly on the future of podcasting, the technology that distributes audio files through downloading for later listening or streamed immediately on the Web.   Promoters say podcasting is on the high-speed highway to success. Detractors say...