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Instagram Not ‘Killing Snapchat’

Predictions that Facebook-owned Instagram will “kill Snapchat” may be premature, if not incorrect. Instagram announced that its Instagram Stories has gained 200 million daily users, more than the 161 million daily users Snapchat reported in its IPO filing in December....

How to Make Social Media Work Well for Small Business

By Absar Kazmi Social media affects most people every day. It has revolutionized communication, and it has opened up a new platform for businesses to communicate with their customers and partners. It’s much more than a buzzword. For business, especially small...

What Drives Social Media ROI? [New Research]

Almost all organizations post on social media. But maintaining presence on Facebook, Twitter or LinkedIn does not equal social media success. While some companies certainly obtain measurable benefits, many do not. Most don’t know if or how much social media impacts...