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How to Use Twitter Moments for PR & Marketing

Twitter Moments can offer a valuable PR and marketing tool. Twitter started collecting trending tweets in its Moments tab in 2015 and began allowing all users to create their own Twitter Moments last fall. The feature allows users to gather and organize related tweets...

The Insidious Problem of Fake Twitter Accounts

PR and marketing dedicate considerable time and effort to growing Twitter followers for their brands, but many of those followers are likely fake bot accounts. Fake Twitter accounts are used to inflate follower numbers, send spam and boost interest in trending topics....