5 Essentials for Successful Video Marketing

5 Essentials for Successful Video Marketing Promoting your brand through videos is a strategy every business should pursue. The confidence in video marketing comes from some recent stats: More than 70% of YouTube users would rather watch a video than read a blog post. By 2022, online vides will make up more...

Video Op-eds: A New and Potent PR Tool

Video Op-eds: A New and Potent PR Tool Op-eds offer a valuable tool to sway public opinion and spark public discussions. Unfortunately, traditional pathways for publishing opinion pieces have faded as newspapers and magazines have disappeared or drastically reduced pages. However, social media platforms...