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The “Secrets” to Making a Viral Video

Marketing and PR pros often wonder why some videos “go viral” and quickly attract thousands or even millions of views and shares while others draw much less attention even if well-produced and heavily promoted. Stephan Spencer, founder of Science of SEO, examines two...

7 Tips for Successful Video Marketing

As predicted, video marketing exploded last year. And most experts predict online videos will continue to proliferate the year. Instead of debating if they should implement video marketing, marketers now tend to ponder how best to include video in their overall...