by William Comcowich | Oct 19, 2016 | Business
The fast-approaching conference season offers a goldmine of learning and networking opportunities for PR and marketing professionals. Besides presenting superb opportunities to promote your brand, conferences offer an excellent opportunity to learn about industry best...
by William Comcowich | Oct 18, 2016 | Press Releases
Some public relations professionals argue that press releases are an antiquated and worthless strategy. Last month, PR professionals produced an average of 1,092 press releases per day. They’ve generated 236,356 press releases so far this year, according to Shift...
by William Comcowich | Oct 18, 2016 | Digital Marketing
Because of changing customer behavior, traditional sales tactics have become increasingly ineffective and closing deals has become more difficult. The gap between buyer expectations and marketing/sales tactics has widened. Hub Spot’s State of Inbound 2016 report...
by William Comcowich | Oct 17, 2016 | Video Marketing
The use of video for PR and marketing, especially video in digital distribution channels, has grown rapidly in recent years. To be precise, 82 percent of B2C marketers and 79 percent of B2B marketers now include video in their content marketing programs, according to...
by William Comcowich | Oct 14, 2016 | Journalism
The demise of reading may be over-exaggerated. The conventional view holds that reading is falling out of fashion and being replaced by video watching. Young people in particular prefer to watch videos rather than read text, according to that perception. However,...