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2017 Media Measurement Bibliography

Media Intelligence | Media Analytics | PR Measurement | Marketing Analytics created this reading list on media measurement, metrics and analytics as a service to our customers in PR, marketing and competitive intelligence.

The compilation of articles contains most all the information any organization needs to choose a media intelligence service and to become proficient in media measurement.

For ongoing information on the topic, please subscribe to the Media Monitoring News (see form at right)

Selected Articles:

2017 Media Measurement Guidebook for PR & Marketing by CyberAlert

9 Distressing PR Measurement Failings

12 Must-Have Features in a Robust Media Measurement Dashboard

8 Obstacles to PR Measurement – and How to Overcome Them

8 Metrics to Better Measure Video for PR & Marketing

How to Measure ROI of Trade Shows

How to Measure the Value of Press Releases in 2016

Advantageous Alternatives to Advertising Value Equivalencies (AVEs) for Media Measurement

Is Automated Sentiment Analysis Right for Your Media Measurement?

Katie Paine’s 6 Steps to PR Measurement Success

Plus: 15 more articles

PR Measurement That Matters
Nasdaq Corporate Solutions and Ragan Communications (White Paper download)

Five Lies about PR Measurement that can Sink Your Strategy and Career
Wright on Communications

Marketing and Public Relations Tips
The 2017 Guide to PR Measurement Part 1
Garden Media Group

The Principles of PR Measurement
Ketchum Global Research

Social Media Measurement: A Step-by-Step Approach
Institute for Public Relations

PR Metrics

Irreversible: The Public Relations Big Data Revolution
Institute for Public Relations

How to Measure PR: 13 PR Measurements Beyond Impressions and AVEs
Belle Communications

How to Decide which Social Media Metrics to Measure
Katie Paine for IABC’s Communications World

How to Replace AVE for Modern PR Measurement
Cision (white paper download)

PR Metrics: How to Measure Public Relations and Corporate Communication

Beyond ROI: 10 Marketing Metrics to Track Customer Sentiment
Search Engine Journal

Media Metrics that Matter to Businesses and Brands
Zignal Labs

How the Barcelona Principles Have Been Updated

Integrated Evaluation Framework

How to Measure Social Media Using the AMEC Valid Metrics Framework
The Measurement Standard

Social Media Metrics

61 Key Social Media Metrics, Defined

Content Marketing KPIs & Metrics: 15 Important Considerations
Search Engine Journal

50 Metrics To Measure Your Content Marketing Campaign (Website Metrics)

10 Marketing Metrics You Should Always Measure (Website metrics)
Convince & Convert

20 Metrics All Entrepreneurs Must Measure From Their Social Media Marketing

Social Engagement Metrics That Matter – Measuring, Tracking, and Reporting FTW

Don’t Be Tyrannized by Old Metrics
Harvard Business Review

How to Track Social Media Metrics on Four Social Networks
Social Media Examiner

9 Metrics to Determine your Social Media Marketing ROI
HIT Virtual Assistant

Top 5 Business Objectives + Social Media Metrics to Measure for ROI
Kruse Control