by William Comcowich | Jan 19, 2017 | Public Relations
Public trust in government, business and the media has plummeted to new lows. Some urge PR to take a leading role in restoring trust. The 2017 Edelman Trust Barometer shows the largest-ever drop in trust across the institutions of government, business, media and...
by William Comcowich | Jan 18, 2017 | Online Reputation Management
Online reviews and ratings are powerful tools for gaining customers’ trust and managing online reputations. Some marketers predict online reviews will soon dominate online reputation management and digital marketing. “A positive reputation is one of the most powerful...
by William Comcowich | Jan 17, 2017 | Media Monitoring
Most companies, brands, and not-for-profit organizations post massive amounts of material and commentary on social media in order to promote themselves and gain new followers. That frequent sharing provides a windfall of information for competitors as well as...
by William Comcowich | Jan 16, 2017 | Twitter
Wendy’s has gained attention by roasting critics on Twitter. It’s an unusual strategy in corporate social media marketing where marketers and customer service teams typically worry about appeasing customers and being politically correct. The fast-food chain is quick...
by William Comcowich | Jan 16, 2017 | Internal Communications
Most organizations believe public relations means cultivating relationships with outside groups. Sometimes, they overlook a key constituency: employees. Customers form opinions of brands based on their firsthand experiences throughout the purchase journey, not just on...