by William Comcowich | Apr 24, 2017 | Public Relations
Warren Buffett is known as one of the best investors ever. He’s also probably the best CEO at public relations. Investors eagerly examine his comments for nuggets of financial wisdom. PR pros can also learn from his advice. As chairman of Berkshire Hathaway,...
by William Comcowich | Apr 24, 2017 | Social Media Monitoring
As more companies adopt social media listening, some are monitoring online comments of employees. But before they take action against an employee for posting disparaging remarks about their brands, they had best check with their legal counsel. Acting hastily can land...
by William Comcowich | Apr 21, 2017 | Native Advertising
Native advertising is exploding, and public relations professionals believe they have a leading role to play in crafting content. Spending on native advertising increased 600 percent across a range of verticals between 2014 and 2014, according to a three-year study by...
by William Comcowich | Apr 20, 2017 | Video Marketing
Marketing and PR pros often wonder why some videos “go viral” and quickly attract thousands or even millions of views and shares while others draw much less attention even if well-produced and heavily promoted. Stephan Spencer, founder of Science of SEO, examines two...
by William Comcowich | Apr 19, 2017 | Social Media
Predictions that Facebook-owned Instagram will “kill Snapchat” may be premature, if not incorrect. Instagram announced that its Instagram Stories has gained 200 million daily users, more than the 161 million daily users Snapchat reported in its IPO filing in December....
