by William Comcowich | Sep 28, 2017 | Public Relations
Your local cable company has probably offered you a “triple play” package that combines phone, internet and television services. They offer lower pricing for the combined services, and many customers buy the package, even if they don’t use all the...
by William Comcowich | Sep 27, 2017 | Influencer Marketing
In a first move of its kind, the FTC accused social media influencers of failing to disclose financial relationships with brands they endorsed. Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell settled FTC charges that they deceptively endorsed the online gambling...
by William Comcowich | Sep 26, 2017 | Social Media Marketing
Social media marketers often ask: When are the best times to post on social media? And how often should I post? They believe posting at the right time will generate more engagement and click-throughs. Does posting time really make a difference? Many studies have tried...
by William Comcowich | Sep 25, 2017 | Social Media Monitoring
Many sales and marketing leaders believe social selling may become the dominant avenue for B2B sales, new Forrester Consulting research reveals. Social media listening is the first and most important step in mastering that potent sales channel. Over a third of sales...
by William Comcowich | Sep 25, 2017 | Digital Marketing
Business commenters generally blame massive debt pushing Toys R Us into bankruptcy, but the real reason, or at least a major reason, for toy retailer’s bankruptcy was its inability to transition to digital marketing. Toys R Us, as you probably know, is filing...
