by William Comcowich | Dec 18, 2017 | LinkedIn
LinkedIn sponsored updates offer a powerful tool for B2B PR and marketing. Content pages on LinkedIn receive six times the number of page views as job pages, according to LinkedIn. The sponsored updates are company updates that appear in users’ feeds. The...
by William Comcowich | Dec 15, 2017 | Video Marketing
Marketers typically apply best practices from older media to new technologies. When television first became popular, marketers basically moved radio ads to television. Now, they post videos produced for television or desktop computers on social media where most people...
by William Comcowich | Dec 14, 2017 | Public Relations
Public relations has an instrumental role to play in obtaining backlinks that increase website traffic and boost SEO for corporate or client websites. PR professionals have traditionally focused on earning favorable media mentions. They seek more ink rather than a...
by William Comcowich | Dec 13, 2017 | Twitter
Twitter’s decision to double its 140-character limit to 280 last month naturally prompted criticisms and opposition. Many Twitter users criticized and mocked the character increase, saying Twitter should have addressed serious issues like trolls and fake bot...
by William Comcowich | Dec 12, 2017 | Public Relations
Hollywood film promoters demonstrate how paid media can enhance earned media. Entertainment company A24 combined promoted tweets and earned media mentions to promote its movie, The Disaster Artist. Specifically, it used promoted tweets to link to a Variety cover story...
