by William Comcowich | Mar 30, 2018 | Marketing
Many YouTube and Pinterest posts include affiliate links. Content publishers receive a commission when website visitors click on an affiliate link and purchase a product. Win-win, right? Here’s the problem: The Federal Trade Commission (FTC) places affiliate marketing...
by William Comcowich | Mar 29, 2018 | Cause Marketing
The teen-aged survivors of the Parkland high school mass shooting may have run one of the most powerful public relations campaigns ever. More than a few PR professionals are wowed by the students’ campaign on gun control. PR pros can learn some lessons from them, they...
by William Comcowich | Mar 28, 2018 | Online Reputation Management
More businesses consider online reputation management critical, a new survey reveals. More than a third of businesses (35 percent) plan to allocate more resources to online reputation management, according to a survey by Clutch, a third-party reviews website for B2B...
by William Comcowich | Mar 27, 2018 | Crisis Management
A PR crisis typically involves employee mistakes or malfeasance, natural or manmade disasters, or regulatory actions. The Tide Pod Challenge demonstrated how young consumers intentionally misused a company’s product and created yet another kind public relations...
by William Comcowich | Mar 26, 2018 | Twitter
In an effort to crackdown on bots and spam, Twitter has banned simultaneous tweets of identical content across multiple accounts. The use of multiple accounts is one of the most common spam violations. Tweeting across multiple accounts is a common trick used to...