by William Comcowich | Mar 26, 2018 | Marketing
Standard PR and marketing tools such as white papers, case studies and thought leadership articles don’t engage audiences. But webinars do — when done well, said Mark Bornstein, vice president of content marketing at webinar marketing platform ON24....
by William Comcowich | Mar 23, 2018 | PR Measurement
Limited budgets and proving their value or ROI to their business are the biggest challenges facing public relations professionals, according to a survey by Job of the Week (JOTW) in partnership with Sword and Script Public Relations. The combination of tight budgets...
by William Comcowich | Mar 22, 2018 | Writing
Writing remains central to public relations. Good writing remains the essential PR skill despite the rise of social media and data analytics. PR pros dedicate substantial time and resources to craft blog posts, thought leadership articles, news releases and other...
by William Comcowich | Mar 21, 2018 | LinkedIn
Integrating organic (nonpaid) and paid strategies may be the secret sauce for more effective PR and marketing on LinkedIn. That’s the main message in LinkedIn’s new ebook The Secret Sauce that contains a wealth of best practices for improving PR, marketing...
by William Comcowich | Mar 21, 2018 | Facebook
PR crisis experts criticized Facebook for how it handled its recent controversy involving Cambridge Analytica. Media outlets reported that data analytics firm Cambridge Analytica harvested almost 50 million Facebook profiles and used the data to influence voters ahead...