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Social media users mention McDonald’s more than any other non-technology company. Research has found it’s the most talked about brand, along with Apple, Facebook, and Twitter. That abundance of social media commentary enables the fast-food chain to uncover...
Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial. As a PR and marketing metric, impressions represent the number of POTENTIAL viewers. Viewers don’t need to click on a link or otherwise engage with...
