by William Comcowich | Jul 31, 2018 | Storytelling
Data imparts legitimacy to PR and marketing messages. Stories with relevant data help people remember, add credibility, improve chances for media placements, and reveal insights into trends and correlations or counter-intuitive surprises that illuminate fresh...
by William Comcowich | Jul 30, 2018 | Marketing
Gift bags filled with promotional items, also known as swag bags and frequently distributed at conferences, fund-raisers and high-profile events, help publicize brands and products long after the event concludes. Businesses also give away swag bags at new product...
by William Comcowich | Jul 30, 2018 | Snapchat
Snapchat has launched the Snapchat Storytellers program that aims to connect brands to influencers on its social media/messaging platform. The social media /messaging platform will link businesses with its most popular content creators – initially its five most...
by William Comcowich | Jul 27, 2018 | Public Relations
More than ever before, companies find themselves in the crosshairs of public anger due to their political donations and spending. Companies face heightened reputational and business risks when their political spending and core values conflict, according to a new...
by William Comcowich | Jul 26, 2018 | Digital Marketing
With its recently announced podcasting app, Google is placing greater emphasis on podcasts and intends to double the number of podcast listeners within two years. Google Podcasts offers advanced features, including “device interoperability.” Listeners can...