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Mayo Clinic’s aggressive reaction to negative CNN news coverage is drawing attention in PR crisis management circles. Media relations professionals typically recommend against direct confrontation with media outlets, even when responding to negative, inaccurate...
Chances are, you won’t read this article. Most people won’t. Most people will skim it. Everyone’s too busy and too overwhelmed with information to actually read much, especially online. Heat map studies prove that after the headline and introduction,...
People have fixed opinions and rarely change them, especially opinions on political and social issues. That’s the common belief. While people frequently discuss controversial issues on social media, the exchanges hardly ever alter viewpoints. Most people don’t...
Papa John’s is striving to recover from a PR crisis and restore its image. Its ongoing crisis management dilemma illustrates the difficulty of reputation management and how a PR crisis can damage a firm’s bottom line and very existence. Papa John’s...
LinkedIn users – and especially group moderators – are abuzz about imminent changes to the network’s forums. LinkedIn will overhaul its groups and begin introducing changes at the end of the month. LinkedIn will roll Groups, now a stand-alone app, into its main...
