by William Comcowich | Aug 27, 2018 | Social Media Marketing
Major social media networks report declining numbers of users or flat user growth. Observers call it “peak social.” In their latest earnings reports Snap and Twitter reported a decline in daily active users between the first and second quarter. Facebook...
by William Comcowich | Aug 27, 2018 | Data Analytics
Marketing experts argue that A/B testing allows marketers to find the best performing content, design and product offers. Marketers also conduct A/B tests to find the best performing landing pages, copy, email subject lines and a range other types of content and...
by William Comcowich | Aug 23, 2018 | Social Media
Consumers place greater priority on transparency then ever when considering what companies and brands to patronize. An overwhelming 86 percent of consumers say transparency from businesses is more important than ever before, and more than half say they want brands to...
by William Comcowich | Aug 23, 2018 | Social Media Marketing
While Pinterest is not always considered a top-tier social media platform, some internet marketers argue that it’s too attractive for ambitious brands to ignore. The image-based platform continues to expand its audience and advertising options. It’s a proven...
by William Comcowich | Aug 22, 2018 | Social Media
Celebrities and brands are suffering a deluge of social media imposters. Fake profiles are now common on social media. The imposters pretend to be companies, celebrities and other well-known individuals, stealing their social media identities and confusing fans and...
