by William Comcowich | Oct 31, 2018 | Influencer Marketing
As influencer marketing has exploded in popularity, PR and marketing pros may be tempted to purchase a list of top influencers in their brand categories. A list of social media influencers with large numbers of followers and social sway seems to offer a convenient...
by William Comcowich | Oct 30, 2018 | Influencer Marketing
Developing business relationships with people on social media who have modest numbers of followers may seem counterproductive to many marketing and PR professionals. Why develop content with someone who has 10,000 followers when you could work with a celebrity who has...
by William Comcowich | Oct 30, 2018 | Data Analytics
Data analytics provide a key to opening the door to “micro-moments.” Many call it a major marketing opportunity. Google Vice President of Marketing Lisa Gevelber coined the term and defines micro-moments as times when mobile consumers seek information...
by William Comcowich | Oct 26, 2018 | Online Reputation Management
Social media allows anyone with a grudge to disparage, condemn and slander others online — often with fake identities or behind a mask of anonymity. Some customers state legitimate complaints. Others post unreasonable grievances. And a whole host of characters,...
by William Comcowich | Oct 25, 2018 | Social Media Monitoring
Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. However, social media listening frequently helps guide a business to growth – and to...
