by William Comcowich | Nov 30, 2018 | Influencer Marketing
Influencer marketing has evolved into a mainstream PR and marketing strategy and may have even more room to grow. Yet a new survey reveals significant frustrations with the strategy. Concerns over disclosures, fake followers, control of content and especially...
by William Comcowich | Nov 29, 2018 | Marketing
Life can be tenuous at the top for marketing executives. An “unusually high number” of well-known brands have replaced their CMOs this year, according to leadership consulting firm Spencer Stuart. The CMO tenure curse has become a perennial topic. High CMO...
by William Comcowich | Nov 28, 2018 | Public Relations
Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. The holidays are a busy season for everyone, according to standard belief. Like most of us, many reporters are away on vacation....
by William Comcowich | Nov 27, 2018 | Marketing
We recently listed our favorite blogs published by public relations professionals. In marketing, there are too many to mention. Marketers typically turn to online publications like Social Media Today and Social Media Examiner for social media marketing news and...
by Arthur Solomon | Nov 26, 2018 | Guest Post
When I left journalism for public relations because New York City dailies I worked at ceased publication, it took me a while to adjust to writing business propaganda disguised as news. (Merriam-Webster definition of propaganda: the spreading of ideas, information, or...