by William Comcowich | Nov 21, 2018 | PR Measurement
Even while PR gained greater responsibility for digital communications, confidence in the ability to accurately measure the ROI of digital PR (such as banner ads, SEO, etc.) declined from 63% to 58% among UK PR professionals, reveals the annual Digital PR and...
by William Comcowich | Nov 19, 2018 | Social Media Measurement
Sentiment analysis software that grades news articles and social media posts as positive, negative or neutral has become more popular in public relations, marketing, and competitive intelligence. Companies use social media sentiment analysis to gauge changes in...
by William Comcowich | Nov 16, 2018 | LinkedIn
LinkedIn says it has improved its Company Pages and rebuilt the Pages “from the ground up.” While the changes may not be earth shattering, the network for business professionals has introduced new tools and enhancements that PR and marketing professionals...
by William Comcowich | Nov 15, 2018 | Influencer Marketing
Research shows that micro-influencers, social media users with followings that are larger than average but smaller than those of celebrities and other popular influencers, garner higher engagement rates and greater trust. Now some say nano-influencers, or social media...
by William Comcowich | Nov 14, 2018 | Public Relations
Public relations professionals likely know about major PR publications like PR Daily, PRNews, and O’Dwyer’s as well the PRSA’s publications like PRsay. But some of the most thought-provoking commentary and helpful advice comes from PR professionals...