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Last week, we published the best articles on media monitoring and measurement that appeared in the Glean.info blog in 2018. For this week, we’ve gathered the best posts on a range of more general public relations and marketing topics. The articles include best...
We’ve selected the best articles on media monitoring and measurement posted on the Glean.info blog in 2018. The posts cover a range of topics on PR measurement, social media analytics, social media listening and media intelligence. They offer a wealth of advice on how...
While marketers seek to better understand customers through social media listening and other methods, they struggle to gain meaningful insights that can improve the customer experience, new research reveals. “While marketers are listening for the voice of the...
Last year, I wrote an article for this blog about repeat performers in the circus of PR crises. 2018 proved that media blunders are endemic in business, sports, entertainment and politics. Because there were so many political miscues, my 2018 list is dominated by...
As marketing and PR pros look forward to 2019, they’ll review trade shows scheduled throughout the year, select conferences to attend, settle on booth design, submit proposed presentations, decide on giveaways and events, and plan media outreach efforts. First...
