by William Comcowich | Jan 7, 2019 | Advertising
Online ad fraud – it’s pervasive and may be even more widespread than most marketers believe. Fraudsters create fake websites and bogus web traffic in order to collect lucrative advertising income. Sophisticated malware replicates clicks of real humans to convince...
by William Comcowich | Jan 3, 2019 | Social Media Marketing
Some PR and marketing trends attract great attention. Most people working in PR and marketing have often heard how artificial intelligence, online video and big data will impact public relations and marketing. Other trends don’t attract so much publicity. Here’s some...
by William Comcowich | Jan 2, 2019 | Social Media Marketing
Social media conjures images of people viewing updates from friends and family. But social platforms have evolved from places to keep up with friends to platforms to find news, watch videos and to research products to purchase, new research reveals. More than 4 in 10...
