by William Comcowich | Feb 21, 2019 | Public Relations
The cannabis industry is smoking hot. To date, 33 states have legalized cannabis for medical use and 10 for recreational use. Cannabis start-ups are spreading like weeds. (Ok, that’s enough with the puns!) Venture capital is jumping into the sector and start-ups are...
by William Comcowich | Feb 20, 2019 | Public Relations
Racial insensitivity has afflicted some well-known brands recently. Fashion retailer H&M featured a young black boy in a green hoodie with the words “coolest monkey in the jungle.” A video clip for Dove soap on Facebook appeared to show a black woman turning into...
by William Comcowich | Feb 19, 2019 | Video Marketing
Some experts recommend that marketers keep a close eye on Twitch, a video streaming platform owned by Amazon. Video gamers use Twitch to stream themselves playing games and watch others play. The platform also doubles as a social media site. Viewers offer comments on...
by William Comcowich | Feb 18, 2019 | Instagram
Financial publications might not seem like prime candidates for large Instagram audiences, but Bloomberg offers a case study for how financial services companies can gain recognition on the network. Bloomberg’s @bloombergbusiness account now has more than 700,000...
by Arthur Solomon | Feb 18, 2019 | Guest Post
Journalists know that everyone has an agenda — especially PR clients. If they didn’t, they wouldn’t hire PR consultants. To paraphrase the late, great New York Times columnist Russell Baker: Being a reporter often means being lied to. Unfortunately, PR people...