by William Comcowich | Apr 17, 2019 | Cause Marketing
Corporations have an opportunity to create loyal customers by engaging in political and social issues that demonstrate the organization’s corporate social responsibility (CSR). “Americans have an outsized appetite to take action on issues and drive change,” states the...
by William Comcowich | Apr 16, 2019 | Fake News
The Notre Dame cathedral fire highlighted YouTube’s difficulty in countering fake news. YouTube’s tool that is supposed to counter misinformation mistakenly linked the fire in Paris to the Sept. 11, 2001, terrorist attacks. YouTube put information on the World Trade...
by William Comcowich | Apr 15, 2019 | SEO
301 redirects are a common SEO technique that can bring substantial website and marketing benefits. A 301 redirect permanently redirects website visitors and search engines from one URL to another. Much like a mail forwarding service, the redirect sends visitors to...
by William Comcowich | Apr 15, 2019 | SEO
Voice search has become one of the most important current digital marketing trends. More and more people now use voice search on mobile phones and on Amazon Alexa, Google Home and other smart assistants, usually from home but now even from the office. Some statistics...
by William Comcowich | Apr 12, 2019 | Twitter
Commentators in PR, marketing, tech and news gave a thumbs up to Twitter after the network substantially reduced the number of accounts users can follow per day from 1000 to 400. In a technique known as follower churning, spammers and aggressive marketers use...