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Brands have yet to gain the full benefits of social media monitoring and measurement. Although social media listening and social media analytics can provide a goldmine of information to guide a range of corporate departments, few companies dig into that treasure...
Consumers are more socially conscious than ever. They expect the brands they support to give back to the community and be environmentally responsible. According to a poll by Futerra, around 88% of consumers say they’d prefer to purchase goods and services from...
B2B marketers and salespeople significantly underestimate the value of thought leadership content. Besides missing business opportunities, that underappreciation risks damaging company reputations, reveals new research from Edelman and LinkedIn. “The decision...
More companies are embracing influencer marketing, and those already in the act are increasing their budgets and employing the strategy more frequently. According to the State of Influencer Marketing report from Linqia, 39% of marketers with a digital marketing budget...
