by Rodney Laws | Aug 28, 2019 | Guest Post
PPC (pay-per-click) advertising is the reliable performer of the digital marketing world. It scales like nothing else, offers unparalleled targeting possibilities, and — if used correctly — doesn’t charge you anything unless it’s producing conversions, making it...
by William Comcowich | Aug 27, 2019 | Public Relations
PR agencies and freelancers dread clients who pay chronically late or stop paying. Sometimes clients don’t pay because of honest paperwork mistakes. Sometimes they have their own financial problems. Whatever the cause, handling a late-paying client the wrong way...
by William Comcowich | Aug 26, 2019 | Public Relations
Brands may wish to rethink their PR and marketing strategies, given new research that shows earned media drives more brand awareness and many more purchase decisions than advertising. U.S. consumers say earned media mentions are more likely to convince consumers to...
by Victor Blasco | Aug 23, 2019 | Video Marketing
Explainer videos are versatile enough to fit in most marketing campaigns. Regardless of your specific goals, well-made videos that explain your products or services can deliver superb and consistent results. By balancing entertainment with information delivery, you...
by Meggie Nahatakyan | Aug 22, 2019 | SEO
SEO (search engine optimization) can deliver enormous benefits once you’ve mastered its intricacies. SEO can land your website at the top of search results. For a business, that top spot means revenues, profits, and authority. Businesses can’t ignore SEO. There is no...