by William Comcowich | Nov 27, 2019 | PR Measurement
2020 will ring in new challenges and opportunities for PR measurement. Emerging trends, changing consumer sentiment and improving technologies in PR and corporate communications will impact PR analytics. These are some key PR measurement trends to anticipate next...
by William Comcowich | Nov 26, 2019 | Public Relations
Amazon is taking on President Trump over the Pentagon’s decision to award the $10 billion Joint Enterprise Defense Infrastructure (JEDI) contract to Microsoft. In a lawsuit filed in the U.S. Court of Federal Claims, Amazon Web Services alleges Trump interfered with...
by William Comcowich | Nov 22, 2019 | Public Relations
The disappearance of newspapers and other media outlets presents public relations with a problem. As newspapers have disappeared or shrunk in size, PR staff and agencies have fewer opportunities for media placements. But corporate communications teams have found a...
by William Comcowich | Nov 21, 2019 | Media Measurement
South Dakota’s anti-drug campaign raises questions about how to measure the effectiveness of public awareness campaigns. The campaign’s tagline — “Meth. We’re On It.” — gained substantial attention. But was it the right kind...
by William Comcowich | Nov 21, 2019 | Public Relations
Conventional wisdom dictates that PR pros avoid media pitching during the holiday season. The belief is that everyone, including consumers, reporters and editors, is too busy and distracted to look at press releases or read news articles. The truth is that December is...