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PR problems for television host Ellen DeGeneres reached a boiling point when BuzzFeed News published an expose that alleged a “toxic work culture” at her show – contrary to the “be kind” image the celebrity has cultivated. More reports then...
On August 23, the South China Morning Post ran a story quoting LeBron James, basketball star of the LA Lakers, commentating about President Trump’s call for a boycott of Goodyear because the company banned workers from wearing MAGA hats. Part of Le Bron’s statement...
Creating a quality internship program that avoids legal problems and educates interns about PR and marketing requires thoughtful planning and management. These recommendations can help managers develop programs that offer a satisfying experience for both intern and...
Live video streaming is on fire because of Covid-19 lockdowns. Schools, nonprofits, musicians, media publishers, and businesses have turned to live streaming to reach their audiences on social media. With physical locations closed, businesses have learned to...
Embargoes can be both helpful and challenging for media relations. By placing a news release under embargo, PR pros can release news to media outlets and at the same time delay publication until a certain date and time. That enables brands to determine the timing of...
