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Public relations and marketing often operate separately from sales in large organizations. That can lead to a lack of coordination and missed sales opportunities. Collaboration between marketing and sales may be more important than ever due to economic difficulties...
Virtual press conferences have largely replaced in-person press conferences during the Covid-19 epidemic. The online events bring both challenges and opportunities for PR agencies and their clients. Online press conferences make it more difficult to hold the attention...
A recent profile of Apple CEO Tim Cook in The Wall Street Journal demonstrates Apple’s effective PR strategy. The largely favorable article How Tim Cook Made Apple His Own describes how Cook defied predictions that the company would falter after Steve...
Like many others businesses, Highwire Public Relations told employees to work from home in March. And like many others, they found themselves overwhelmed with virtual meetings: team meetings, one-on-one meetings, client meetings and virtual happy hours. They were...
Few industries have suffered as much during the current pandemic as the event industry. Event production companies across the globe have been forced to cancel many of the events they had planned for 2020 because of Covid-19. The current pandemic conditions are...
