by Michael Kling | Aug 13, 2020 | Facebook
Facebook appears to be renewing its embrace of hashtags and encouraging users to add hashtags to posts. Facebook now recommends hashtags on business pages based on texted entered, saying reach will increase if they’re used. But should marketers and digital PR...
by Michael Kling | Aug 12, 2020 | Public Relations
Not surprisingly, most public relations professionals worry about the future. Many, especially furloughed and laid-off PR pros, worry about their careers. Those working at home are concerned about working conditions if and when they return to offices as Covid-19...
by William Comcowich | Aug 11, 2020 | Storytelling
Telling interesting stories forms the core of public relations and is among the most valued skills of PR professionals. Better than any other communications technique, stories help listeners and viewers understand, remember and connect with an organization’s message....
by William Comcowich | Aug 10, 2020 | Business
Remote work may be here to stay. At least the working from home won’t disappear any time soon. Developing a company culture and fostering teamwork may be the biggest challenge facing companies in the new and widespread WFM environment. Organizations with strong...
by William Comcowich | Aug 10, 2020 | Public Relations
While PR and marketing professionals work hard to promote their company brands, many neglect their personal brands. Marketing consultant Mark Schaefer, like many other marketing and PR professionals, lost a great deal of business due to the recession caused by...
