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Burdened with new challenges during the Covid-19 epidemic, reporters are relying more on public relations professionals. An overwhelming 95% of financial and business reporters surveyed by communications agency Prosek Partners say they now use PR pros as much or more....
Businesses understand that favorable online ratings and reviews are critical for driving sales and maintaining their reputations. But how consumers use online reviews may surprise them. As it turns out, glowing five-star reviews are not always as beneficial as...
Key messages build the foundation of public relations. They help PR prioritize efforts, ensure consistency, and stay focused when speaking to the media, employees and other stakeholders. “In addition to audience retention and the ability to respond to questions...
PR and marketing professionals view Google Analytics as a vital tool for examining the results of their campaigns. A survey by Forrester Consulting shows that marketers consider improving their use of analytics a top priority, but they say existing solutions make it...
Working women are bearing an outsized share of the economic and emotional duress caused by the Covid-19 pandemic. Lock downs, furloughs and layoffs have stymied the careers of many women including thousands in PR. Decades of progress for women in PR may be erased. A...
